Barbara serves on the Advisory Board of Gold Eagle Company, a leader in the auto aftermarket industry, and serves as Chair for Communities in Schools of Chicago, a leading student dropout prevention organization. Phoenix Strategic Advisors is a marketing strategy consultancy that helps businesses accelerate profitable growth through insight-driven understanding of consumers/customers, brands and category dynamics. Barbara has over thirty years of marketing, strategy and advertising experience positioning and building brands and optimizing organizational effectiveness. Barbara’s experience includes leading Marketing Services for SC Johnson & Son, serving as VP Global Advertising Resources for Kraft Foods, and in a senior leadership role at global ad agency DDB. Barbara has served as an Adjunct professor at Kellogg Graduate School of Management, Medill/Northwestern University and U. Chicago Graham School. Ford has an MBA from Loyola University of Chicago, and a BA from Drake University, Des Moines, IA, where she served on the Board of Trustees for nine years.